CraigsList Tips

CraigsList.org offers a great, inexpensive way for skilled tradespeople and other service providers (like Web developers) who focus on a more local market to advertise their services. There are several benefits to posting on CraigsList.

Marketing Management by Kotler & Keller

I’m teaching Marketing Management this semester at Mills College. I use Marketing Management by Kotler & Keller as it does a good job of covering a wide range of marketing concepts.